The Broadcasting Commission of Ireland has recently announced some funding for media Research.

The research to focus on:

Cultural Diversity and Media Literacy

The Broadcasting Commission of Ireland (BCI) has today announced the award of €48,000 in funding to 3 individual projects in the area of media and broadcasting research.

Funding was awarded to the following projects:

The funding is from the BCI’s new Media Research Funding Scheme which provides funding of up to €16,000 per annum to an applicant for suitable short, medium or long- term research initiatives. The aim of the scheme is to fund projects which will provide up-to-date information on emerging trends in Ireland and abroad, assist the Commission in anticipating change in the sector and facilitate monitoring and review of BCI practices and policies.

Media and Cultural Diversity
Two of the successful research projects will address the issue of Ireland’s changing demographics. One project will explore current issues in, and the possible future development of, policies on cultural diversity in the broadcasting and media sectors. The other research project on cultural diversity will examine legislation and international standards on the topic of cultural diversity in broadcasting and media.

Media Literacy among 25-34 year olds
The third successful research project will explore media literacy among 25-34 year olds, examining current trends in media literacy thinking and reviewing attitudes towards media literacy, through focus group research.

Commenting on the announcement, Chief Executive of the BCI, Michael O’Keeffe, said:

“There were some very highly detailed research proposals among the entries. Research is a vital tool in enabling the Commission to carry out its remit and we are committed to the principle of multi-annual funding for research projects. Following a review of the progress of research projects during this first year, we would look towards further development of the structure of the Scheme during the second year and would encourage industry applicants to put forward proposals in the year ahead,”

As part of the selection process, an external expert panel was convened to assess the applications, focusing on the quality and structure of the applications, the compatibility of proposed research to the stated aims and objectives of the BCI, as well as the level of knowledge to be gained from each of the proposed projects.

Grants are available to Irish and EU nationals engaged in academic research in a variety of settings including:

• continuing professional development schemes
• researchers from within the broadcasting sector
• academic staff
• people pursuing academic qualifications

Details of the Media Research Funding Scheme are available on the Commission’s website.

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Decoding Youth as News and Information Consumers

Young people perceive traditional media as more accurate, trustworthy and reliable than new media, but many get most of their news and information from another source entirely — family and friends.

That is one of the key responses from 10 innovative focus groups of young people in 10 countries that is part of a major research project on how young people get their news.
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Less than 1 in 4 stories about young people in the national media are positive, according to a survey out today.

Broadcast media is particularly negative, showing young people in an unfavourable light in 87% of coverage.

The survey found many items on young people had a “headline-grabbing” emphasis on problem behaviour including violence and crime.

While adults were quoted in 38% of stories about young people, a young person’s quotation appeared in only 11% of the coverage, the survey by TNS Media Intelligence for Young People Now magazine found.

The survey covered all daily and Sunday nationals, all major and most of the smaller broadcast news outlets, monitoring coverage for one week in May.

The findings are being launched today at the start of the national Youth Summit in London.

via Young People’s Media Network, source communitycare.co.uk

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The Broadcasting Commission of Ireland is looking to perform a critical review of contemporary standards on fairness and balance. They’ve recently issued a call for research tenders (see below).

MediaForum has heard that the BCI are also looking long-term into their future funding for research projects. This should be of interest to all you academics and freelance researchers out there, as those tantilising words “multi-annual funding’ were mentioned. Stay tuned (or attend at the IMRN 2007 conference Mediating New Ireland on Friday 15th June and meet with Caroline Smyth from the BCI).

It’s also interesting to note that they’re currently conducting research into the following areas:

• Representation of people with disabilities in Irish broadcast media
  • Content Analysis.(application closed 28th May, 2007)
  • Policy, Legislative and Practice Review of Other Jurisdictions. (application closed 28th May, 2007)
  • Attitudinal Survey.
• Media Research Project Grant Scheme
• Media Literacy
• Representations of cultural diversity in Irish broadcast media.

MediaForum will keep you updated as these research results come through.

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A report of the American Psychological Association (APA) (19.FEB.2007) found evidence that the proliferation of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls’ self-image and healthy development.

To complete the report, the APA Task Force on the Sexualization of Girls studied published research on the content and effects of virtually every form of media, including television, music videos, music lyrics, magazines, movies, video games and the Internet. They also examined recent advertising campaigns and merchandising of products aimed toward girls.

Sexualization was defined by the task force as occurring when a person’s value comes only from her/his sexual appeal or behavior, to the exclusion of other characteristics, and when a person is sexually objectified, e.g., made into a thing for another’s sexual use.

Examples of the sexualization of girls in all forms of media including visual media and other forms of media such as music lyrics abound. And, according to the report, have likely increased in number as “new media” have been created and access to media has become omnipresent. The influence and attitudes of parents, siblings, and friends can also add to the pressures of sexualization.

“The consequences of the sexualization of girls in media today are very real and are likely to be a negative influence on girls’ healthy development,” says Eileen L. Zurbriggen, PhD, chair of the APA Task Force and associate professor of psychology at the University of California, Santa Cruz. “We have ample evidence to conclude that sexualization has negative effects in a variety of domains, including cognitive functioning, physical and mental health, and healthy sexual development.”

Research evidence shows that the sexualization of girls negatively affects girls and young women across a variety of health domains:

• Cognitive and Emotional Consequences: Sexualization and objectification undermine a person’s confidence in and comfort with her own body, leading to emotional and self-image problems, such as shame and anxiety.
• Mental and Physical Health: Research links sexualization with three of the most common mental health problems diagnosed in girls and women—eating disorders, low self-esteem, and depression or depressed mood.
• Sexual Development: Research suggests that the sexualization of girls has negative consequences on girls’ ability to develop a healthy sexual self-image.

According to the task force report, parents can play a major role in contributing to the sexualization of their daughters or can play a protective and educative role. The APA report calls on parents, school officials, and all health professionals to be alert for the potential impact of sexualization on girls and young women. Schools, the APA says, should teach media literacy skills to all students and should include information on the negative effects of the sexualization of girls in media literacy and sex education programs.

“As a society, we need to replace all of these sexualized images with ones showing girls in positive settings—ones that show the uniqueness and competence of girls,” states Dr. Zurbriggen. “The goal should be to deliver messages to all adolescents—boys and girls—that lead to healthy sexual development.”

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The folllowing is an excerpt of the opening paragraphs of the conlusion of a research paper carried out by RAXEN (European Information Network on Racism and Xenophobia)

The media have an important role in respect of racism and diversity in Ireland. This study has shown that the reporting of issues related to refugees and asylum seekers has not remained consistent from the period studied, between 1997 and 2002.

In 1997 there was an upsurge in examples of irresponsible and sensationalised reporting, which coincided with and increase in the number of asylum seekers coming to Ireland. There were a number of consistent labels that were attached to asylum seekers during this period including ’spongers’, ‘criminals’, exaggerated comment about the numbers of people coming to Ireland and the risks to public health. These labels were attached by both tabloid and broadsheet newspapers.

The labeling of asylum seekers through these processes bears a close resemblance to similar processes in some of Germany’s tabloid press in the early 1990’s.

Following a range of awareness raising initiatives and criticism of press coverage, including by journalists and media analysts, the tone and content of media reporting improved, particularly by the broadsheet newspapers.

Part Four: Perspectives and Conclusions, p32. of Case Study: Media Coverage of Refugee and Asylum Seekers in Ireland, RAXEN 3, NCCRI/Equality Authority Ireland NFP, April 2003.
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Pleasure and Pedagogy: The consumption of DVD add-ons among Irish Teenagers
Pat Brereton and Barbara O’Connor © School of Communications, DCU.

As Western society has become increasingly media saturated and is characterised by an ever changing media landscape, issues arise about the pleasures for and pedagogical influences of new media in young people’s lives. Much of the popular, and indeed academic, discussion of young people’s use of mass media has been characterised by moral panics around their perceived detrimental effects. Until relatively recently, research on young people and television, for example, has frequently adapted this strategy. New media have been dogged by the same kind of negative perception.

Parents and educators alike have bemoaned the amount of time young people spend on game consoles and the ever expanding web capabilities, particularly chat rooms, as opposed to using the internet to find information. Often these activities are contrasted with other more traditional games and pursuits, which are regarded as physically and mentally healthier ways of spending leisure time. In relation to media education, the traditional response in Ireland and elsewhere has been ‘protectionist’ or ‘innoculationist’ (O’Neill, 2000), whereby it is considered necessary to immunize children against the pernicious effects of the mass media with similar kinds of arguments rehearsed in relation to new media (Lister et al., 2003).

However, an alternative approach has been to argue for the importance of new media in enabling young people to develop media literacy skills and hopefully acquiring a critical approach to media.

This research is being published in Convergence: Journal of New Media (Sage)pay day 310 loan40 low score year loancredit check 5000 loan no5000 up personal loan6,1000 20,8 payday loan72 car month new loans84 automobile month loanvehicle 84 month loans9 13 sites loan payday beststudent loan career amoran movie crissycumfiesta clips moviemovie dogmovies animal sex dogporm free moviesmovies free clips porngallery free shemale moviemovies squirt movies free squirtfree movie gallery tittranny free movie clips

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