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Culturing Audiences | Tomas Ó’Siochain
Tomás Ó’Siocháin, a programme editor for TG4 and RTÉ Nuacht, gave the fourth presentation of six at Media Moves examining the work and responsibilities of news editors.
Editors simultaneously guess what the audience desires, and nurture their appetites for media content. How do they balance these seemingly opposing responsibilities? And where do they source their stories.
Decoding Youth as News and Information Consumers
Young people perceive traditional media as more accurate, trustworthy and reliable than new media, but many get most of their news and information from another source entirely — family and friends.
That is one of the key responses from 10 innovative focus groups of young people in 10 countries that is part of a major research project on how young people get their news.
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Global stories retold
Michael McCaughan, a freelance journalist with over 20 years experience of covering development stories, gave the third presentation of six at Media Moves examining the untold stories behind the major global development issues of our times.
Terry Prone on Reporting of HIV in the Media
Listen to an audio grab of Terry Prone of Carr Communications speaking at the launch of the Stamp Out Stigma campaign.
Less than 1 in 4 stories about young people in the national media are positive, according to a survey out today.
Broadcast media is particularly negative, showing young people in an unfavourable light in 87% of coverage.
The survey found many items on young people had a “headline-grabbing” emphasis on problem behaviour including violence and crime.
While adults were quoted in 38% of stories about young people, a young person’s quotation appeared in only 11% of the coverage, the survey by TNS Media Intelligence for Young People Now magazine found.
The survey covered all daily and Sunday nationals, all major and most of the smaller broadcast news outlets, monitoring coverage for one week in May.
The findings are being launched today at the start of the national Youth Summit in London.
via Young People’s Media Network, source communitycare.co.uk
Clare Herbert: is a Student of NUIM and a Youth Editor of SpunOut.ie. This post is an extract from a presentation by Clare at Media Moves (FRI.08.JUN.2007, Galway). See here for Clare’s blogged review of Media Moves.
Youth representation in the Media:
what works, what could work better
Listen to Clare’s presentation:
Introduction
I disagree with the term ‘young people’, as if we are separate from the rest of society, destined to be left in a corner and excluded from media participation. Besides if we’re ‘young people’, does that make the rest of you ‘old’ people?
Today, young people are highly media literate, but that’s not to say well educated in terms of the media.
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Who are the Media and what am I accusing them of?
Extract from a speech delivered by Rose Tuelo Brock, columnist with the Galway City Tribune, delivered at the Media Moves Conference, Galway, June 2007.
For me, the Media is made up of the reporting, investigating, the commenting and the opinion and analysis contingents. I acknowledge that the Media is represented by people belonging to a society and are therefore a product of the society in which they find themselves.
However, I still am of the opinion that it is the duty of the media to be objective, to allow itself to see right and wrong when either is done and to report with as little bias as possible.
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could this impact on irish media?
bbc.co.uk have an article on this speech by Tony Blair. There’s a video extract there also.
MediaForum’s question is this; How will this British call for more regulation impact on our current situation regarding the Privacy and Defamation Bills before the Orieachtas, particularly in light of the absence of Michael McDowell as the Minister responsible?
Irish journalism had been looking for defamation reform, without the Privacy Bill (on the basis that the constitutional provisions for privacy protection were adequate enough). We are now getting a Press Council and Press Ombudsman. Would a new Fianna Fail Minister for Justice push through the Privacy Bill also?
The Broadcasting Commission of Ireland is looking to perform a critical review of contemporary standards on fairness and balance. They’ve recently issued a call for research tenders (see below).
MediaForum has heard that the BCI are also looking long-term into their future funding for research projects. This should be of interest to all you academics and freelance researchers out there, as those tantilising words “multi-annual funding’ were mentioned. Stay tuned (or attend at the IMRN 2007 conference Mediating New Ireland on Friday 15th June and meet with Caroline Smyth from the BCI).
It’s also interesting to note that they’re currently conducting research into the following areas:
MediaForum will keep you updated as these research results come through.
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