PR Campaign lessons on the media
Dr. Mark Garavan from Inside the Rossport Five
Lessons and learnings from inside the Rossport Five media campaign.
Mark worked for five years managing the pr campaign of the Rossport Five. He is a lecturer in Sociology in GMIT and a senate candidate in the NUI constituency.
Listen to Mark Garavan’s speech given at the Media Moves conference (Friday June 8th, 2007, Galway)
Thanks for this, great stuff.
Best, David M
[…] Second, you can hear the brief presentation I gave to the recent Mediaforum conference in Galway. Please note though that I merely acted as a spokesperson for the Rossport Five rather than managing their PR campaign over five years! The link is: http://www.mediaforum.ie/?p=147 […]
Thank you very much for your thought provoking lecture. Your closing comment about the pressure to translate people’s motives into categories which “the media” can readily understand reminds me of the psychologist Piaget’s idea of schemata (or organizing mental frameworks.)
A child, for example may have one schema for all objects of a certain size which are placed in her cot. The schema interprets these objects as toy rattles, no mater what they really are. From a crayon to an ipod, in the child’s eyes, it’s a rattle!
Now for a question: Is “the media” at a similar age developmentally to Piaget’s child? Are deep concepts such as truth and beauty being ‘dumbed down’ in order that they may be better ‘assimilated’? Instead of going ‘further up and further in’ to reality, are we satisfying ourselves with a Platonic shadow of the real world?
If the answer is ‘yes’, the next question would seem to be, what is fuelling our assent? Is the reason for our collusion our postmodern lack of confidence in the ability to know the truth or, perhaps more likely, the fear of having to follow that truth when we find it.
Donal O’Sullivan-Latchford
Family and Media Association
www.fma.ie
[…] p.6 Patrick Nevin’s Speech is in audio herehere […]